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  • Cassidy

Unleashing the Power of AI. Should We be Worried About an Ex-Machina?

Updated: Jan 31

In the ever-evolving world of media, harnessing the potential of artificial intelligence (AI) in filmmaking, is a game-changer.


"Ex- Machina" literally means, "god from the machine". This seems pretty daunting, and even possible considering the brilliance of engineers such as Elon Musk.


However, a healthy relationship between AI and humans is crucial, but it is not simply crucial for survival. Having a healthy relationship with AI can allow us to grow in our individual craft. This post delves into how integrating AI into meticulous filmmaking tasks makes everything move faster, and smoother.



Ex Machina Female Robots
Ex Machina (2014)


The Beneficial Influence of AI on Media Content:


1. Efficient Content Creation: AI streamlines the writing process, enabling quick and efficient content creation across diverse media platforms.


2. Consistency and Brand Identity: AI ensures a consistent tone and style, reinforcing brand identity and messaging.


3. Data-Driven Insights: Leveraging AI for content creation provides valuable data insights, helping you understand audience preferences and trends.



Interacting with AI.


Try using Chatgpt. It has been, in my experience, the easiest one to work with.


Don't be afraid to ask questions of any kind. Even if it feels like a stupid question (here is an example of a question I recently asked that I thought was stupid):


"If I tell you what skills I have as a filmmaker, can you tell me how I can apply those to other jobs?"


I know that most likely Chatgpt can do that, however, for myself personally, asking the question allows me to get to know the limits and capabilities of the program.


I always say, "You cannot know what you do not know". So don't be afraid to ask questions.




ai computer abstract

Will AI Take Over My Job As a Creator?


.... Yes and no. AI can only be beneficial because of human assistance (AI is a computer... it needs to be told what to do in order to do it)



Here is the nitty gritty:


1. Contextual Understanding: Human editors bring a nuanced understanding of current events, cultural shifts, and industry trends that AI might overlook.


2. Fact-Checking: Editors play a pivotal role in fact-checking, ensuring information accuracy and preventing the dissemination of false content.


3. Refining Style and Tone: Human editors enhance the tone, style, and voice of content to resonate with the target audience effectively.


Strategic Marketing in Media:


1. Media Marketing Value: Combining AI-generated content with human editing showcases your ability to navigate technology while maintaining quality and accuracy, making you a valuable media marketer.


2. Film Promotion: As a filmmaker, utilizing AI for scriptwriting or promotional content can save time, allowing you to focus on the creative aspects of filmmaking.


3. Podcast Production: AI-generated show notes or promotional material can enhance podcast production efficiency, attracting a larger audience.


4. Website Click Optimization: Implementing AI for content creation contributes to SEO optimization, driving more clicks to your website and improving online visibility.


Together we create graffiti art

Collaborative Approach to Avoid an Ex-Machina.


1. Setting Guidelines and Parameters: Provide AI systems with clear guidelines to align content with your marketing and branding strategies.


2. Continuous Improvement: Regularly update AI models based on editorial feedback to enhance accuracy and relevance.


3. Strategic Promotion: Utilize AI-generated content strategically in marketing campaigns to maximize reach and engagement.


Embracing the synergistic relationship between AI and human editors not only ensures accurate and compelling content but also positions you as a valuable media marketer, filmmaker, or podcast producer. By integrating AI into your content creation process, you not only save time but also open doors to innovative marketing strategies; s



elf-promotion for your filmmaking endeavors, and increased visibility for your podcasts or websites. In a media landscape that demands efficiency and creativity, this collaborative approach is the key to maximizing your impact and staying ahead of the curve.

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